Cymbalta marketers back-pedal

The ads look the same and they sound almost the same--the music, anyway. However, it appears that the folks in the in-house ad department got a clue. well, half a clue.

There is no mention of hurting, physically or emotionally. Instead of the "who does depression hurt" line of questioning, it now goes something like this:
You know how depression makes you feel, but what do they see? What do they feel?

There's still a sad Weimaraner as well as a dejected kid, but the accusatory insinuations have lightened up a bit. I have a feeling the change had less to do with sensitivity toward the afflicted and more to do with market research.