Sunday, April 12, 2009

Sponging up pop culture

Charlie's Angels. Opening scene (or, the first scene that registers with me). Cameron Diaz doing an hysterically funny dance in her panties to Sir Mix-A-Lot's Baby Got Back. It was funny.

The song has overtly sexual lyrics, but no worse than Relax by Frankie goes to Hollywood, and that didn't suffer from lack of airplay--until and even after it was banned by the BBC.

After the initial dust-up over the lyrics and video of Baby Got Back, the catchy (nay, infectuous) tune with very modified lyrics was used in a G-rated animated film and a Target commercial touting kids' backpacks. Nobody raised an eyebrow, at least, if they did, it didn't make national news.

Why then is it suddenly scandalous to spoof the song again for a mainstream audience? Sponge Bob Square Pants is collaborating with Sir Mix-A-Lot and Burger King to promote a new Kid's Meal deal. The commercials featuring Sponge Bob and others with square butts is hilarious. I think Sponge Bob is hilarious in pretty much any context, but the visual for this is very funny.

Now that I think of it, didn't we see Patrick's naked ass as he used his butt crack to clutch a flag in the Sponge Bob movie? Where was the outrage over that?

Lighten up, people. It's a commercial on a limited run. It will be out of your kids' memory once the next catchy commercial saturates the airwaves. Your kids already know about butts and they've probably already watched the original Baby Got Back video on YouTube.

It's a spoof. You aren't supposed to take it seriously, let alone think your tot will be marred for life by watching it. It's funny. Appreciate something clever and learn to laugh. Please.

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